From June 2019- June 2021 Radx Magazine was a passion project of mine highlighting local creatives of all art forms in one publication. I came up with the idea back in December 2018. It was originally intended to be a digital magazine that transformed into a quarterly print publication. The marketing, the branding, the design, and the direction were my responsibility, while I had additional support from a team to help with the writing, editing, and podcast.
Creating the branding for Radx really had to start with the mission statement and why the company even started. I brainstormed a few different ideas and finally settled on “Radx” incorporating a version of my last name. From there I researched other brand identity and formed a logo and branding guide. Implementing and constantly ensuring consistency is a big part of running Radx.
From concept to a fully functioning website. I created the organization, user experience, working within WordPress to create the end result. Radxmag.com is completely responsive and works with all browsers. While designing, I kept in mind the blog aspect, I also made sure to incorporate some essentials on the back end, such as Facebook Pixel, Google Analytics, and so on.
The layout of each issue
Social Media content